Privacy Policy

Last Updated: 24/05/2018


Simon Charles Auctioneers & Valuers Ltd (collectively, "Simon Charles Auctioneers", "Simon Charles", "we, "us" or "our") are committed to protecting and respecting your privacy. This Policy sets out how Simon Charles Auctioneers processes personal information collected through our websites ("Website").

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. We keep certain basic information when you visit our website and recognise the importance of keeping that information secure and letting you know what we will do with it. The Policy supplements any additional notices and is not intended to override them.

Simon Charles Auctioneers is committed to protecting the privacy of our customers. We adhere to the EU General Data Protection Regulation ((EU)2016/679) ("GDPR") and any applicable industry and regulatory guidelines. We regularly review and update our Policy and procedures to ensure the safety and protection of personal information in our possession.

This policy applies to our Websites, auction centres and membership schemes. If you leave our site via a link or otherwise, you will be subject to the policy of that website provider. We have no control over that policy or the terms of the website and you should check their policy before continuing to access the site.

We have developed this policy, which:

  • Sets out the types of personal data we collect
  • Explains how and why this personal data is collected
  • Explains your rights and the choices you have when it comes to your personal data

If you have any questions or concerns, our Data Protection Officer can be contacted by

What information do we collect?

When you register for our services either online or within our auction centres you may provide us with:

  • Personal Information to include: Contact telephone numbers, addresses, email addresses and proofs of identification
  • Account login details to include an email address and password

When you bid & buy through our auction centre & online services:

  • Information about your purchases (for example, what you bid/bought, when and where you bid/bought and how it was paid for)
  • Information about your online browsing behaviour on our websites and when you click on one of our online advertisements
  • Information about any devices you have used to access our websites to include, but not limited to:
    • Make & model of the devices
    • Operating System
    • IP Address
    • Browser type
    • Mobile device identifiers

When you contact us or take part in any promotions, competitions, surveys or reviews we may collect:

  • Personal Information to include: Contact telephone numbers, addresses, email addresses
  • Details on other services you may use
  • Your review and feedback on how we can improve our services

When you visit our auction centres:

  • Footage of you may be recorded for advertising purposes
  • Footage of you may be recorded on our CCTV systems

Other sources of personal

We may use personal data from other external sources to include, specialist information companies, online media channels, retail partners and public registers. This information is used for:

  • Review or improve the accuracy of the data we hold
  • Measure and improve our marketing communications

How and why we use the information we collect

Makes our services available to you

To facilitate in providing our services, we are required to gather information to, manage the accounts you hold with us, process your orders and ensure we have the correct contact information through any sms/automated call and address validation systems.

Manage and improve the services we provide

For our online services we utilise a number of inhouse and third party services to ensure that we providing the best possible facilities for all our website users, ensure our systems are working optimally and receive information on any potential issues that may arise from our services. This is done through cookies and third party tracking facilities.

Detection and prevention of fraud and crime

As part of our registration process you are required to provide us with proof of identifications for your address and photograph ID. These are required to ensure the information we receive during the registration process is accurate.

Personalisation of our services for you

We may use the information we collect to personalise any offers or similar purchases to assist in your bidding experience with us.

We may also utilise this information to tailor any marketing communications to include: email, post or online advertising.

Facilitate in contacting and interacting with us

We may need to contact you by telephone, email and post with regards to any outstanding purchases you have with us.

Manage or inform you of any promotions, competitions or offers you have entered into with us.

Invite you to take part in any surveys, reviews or other market research activities carried out by ourselves or through a third party provider.


We may be required to contact you via telephone, email or post if any legal claims or disputes arise.


We have CCTV systems in place to ensure the safety of our auction centres in order to prevent crime and anti-social behaviour.

Purpose/activities where we use your information

Purpose/ActivityTypes of Data GatheredLawful basis for processing
Process your bidding/purchases through our services, any other contractual fulfilment requirements including contacting you for sales related information, outstanding purchases or other assistance with our services.
  • Contact information
  • Financial information
  • Identifications
  • Transactional information
  • Marketing and communication information
  • Performance of our contractual obligations with you
  • Requirement for our own legitimate interests (recovery of debts due to us)
For administrative purposes to provide information to you to include, changes to events, changes to our service and updates to our terms or policies.
  • Contact information
  • Marketing and communication information
  • Performance of our contractual obligations with you
  • Necessary for any legal obligations
  • Requirements for our own legitimate interest (keep our records up to date)
Internal record keeping.
  • Contact information
  • Financial information
  • Identifications
  • Transactional information
  • Marketing and communication information
  • Performance of our contractual obligations with you
  • Requirement for our own legitimate interests (keep our records up to date)
Online services usage/monitoring.
  • Technical information
  • Usage information
  • Marketing and communication information
  • Requirement for our own legitimate interests (define customer types, monitor any website usage and/or issues, to keep our website up to date and relevant to you, develop and generate information for marketing purposes)
Market Research & Surveys.
  • Contact information
  • Marketing and communication information
  • Requirement for our own legitimate interests (keep records up to date and gain insights into how we can better our services)
Email/Social/Online Marketing/Advertising Activities.
  • Contact information
  • Profile information
  • Transactional information
  • Marketing and communication information
  • Improve and inform you of our services/products on offer
  • Target buyer/vendor profiles for advertising purposes
  • Requirement to comply with any legal obligations
Internal business analysis/audits & development of new services
  • Profile information
  • Transactional information
  • Requirement for our own legitimate interests (profile existing client types to assist in improving our services)
Compliance with any legal obligations
  • Contact information
  • Financial information
  • Identifications
  • Transactional information
  • Necessary to comply with a legal obligation

Sharing and disclosure of personal data

Other than what is expressly set out within this Policy or as required or permitted by law, we will not share, sell or distribute any personal information without your concent.

We may, from time to time employ third party providers for dealing with matters that may include, but are not limited to, payment processing services, postal & 2 man delivery services, search engine facilities, data hosting services, customer management services, advertising/marketing services and sales services.

As aggregated or anonymous information does not personally identify you, we may use it for any purpose. If at any time aggregated or anonymous information is combined with any personal information, this information will then be treated as personal information according to the Policy.


We may send you relevant offers and news about products and our services in a number of ways that may include, but are not limited email, social media or post, but only if you have agreed to receive these marketing communications. You can change your marketing preferences at any time either by clicking on any unsubscribe links or getting in touch via telephone or email.

How long we use personal data for

We will only keep your personal data for as long as it is required, how long depends on several factors including:

  • Why the information was collected in the first place
  • How old it is
  • If there is a legal/contractual obligation for us to keep it
  • Whether there is any requirement to protect you or us

Cookies and Similar Technologies

For information on how we use cookies and similar technologies, please refer to our Cookie Policy that is separate to this policy.

International Transfer of information

While do not have any requirement to transfer any personal information internationally, however is this does every become a requirement of ours we will take steps to ensure that your personal information is transferred securely.


Data security is of great importance to Simon Charles Auctioneers and to protect your personal information we have adequate physical, electronic and strict managerial procedures in place to secure any personal information that is collected.

Your access rights to your personal information

You have the right to see the personal information we hold about you. If you would like to see the information we do hold on you, simply sign into your online account and go to the My Account section of the website.

If you would like a full copy of all the personal data we hold about you, please email us at and we can facilitate in this request.

Other data protection rights

In relation the personal information we hold on you, you also have the right to:

  • Have incorrect information corrected
  • Object to our use of it
  • Restrict our use of it
  • Have us delete it (There are several situations when you can have us delete your personal data. This includes, but is not limited to, we no longer need to keep your personal data, you have withdrawn your consent to us using your personal data and we have no other grounds to use it or we have unlawfully processed your personal data)
  • Complain to the data protection regulator. We would the opportunity to resolve any complaints you have, however you do have the right to complain to the UK data protection regulator (the ICO) about how we have used your personal data. There website is

If you would like to get in touch with us for any of these options, please email us at